Work Experience

CareerRipple | UX Designer

November 2023 - Present

• Developed and implemented a comprehensive design system, ensuring a cohesive experience on all platforms
• Conducted thorough reviews of 50+ pages to ensure design consistency and adherence to design system
• Collaborate with multi-disciplinary departments, including UX researchers, writers, and web developers, to address user feedback, identify and troubleshoot issues, and enhance overall user experience
• Leading the redesign of CareerRipple's landing page, focused on improving user engagement and sign-up rates

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Career Transition Projects | UX Designer

January 2023 - November 2023

• Designed and developed four projects, including two mobile apps and two responsive websites, from concept to fully functioning high-fidelity prototypes using Figma and Adobe XD
• Conducted extensive market and user research, employing empathy maps, competitive analysis, and user personas to inform design decisions
• Developed user journey maps, storyboards, and user flows to visualize and optimize the user experience
• Performed user tests to gather valuable insights, identify pain points, and iterate on design solutions
• Engineered and developed a comprehensive portfolio website using HTML, CSS, and Javascript
• Collaborated with startup founder to define brand identity to create distinctive logo and branding guidelines

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Association of College Unions International | Marketing Coordinator

July 2019 - May 2022

• Created and maintained website for international Association using Adobe Photoshop for content and HTML and CSS to create and update pages
• Created brand guidelines, marketing assets, promotional products, annual reports, and associate member guides for the 2021 and 2022 NODA Annual Conference
• Managed and created social media content for Facebook, Twitter, Instagram, and LinkedIn including engagement and on-site focused strategic plans
• Developed social media and email analytics Excel dashboards that track various KPIs and allow year-to-year tracking and comparison
• Successfully spearheaded the donations social media campaign for the company’s annual Day of Giving which raised over $15,000
• Responsible for creating, editing, and managing email communications for multiple Associations
• Onboarded, led, and mentored a volunteer team of 16 people to maintain and improve regional marketing efforts throughout the organization
• Responsible for managing customer services for TESOL (Teachers of English to Speakers of Other Languages) including phone calls, emails, and general customer assistance

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Mainstream Fiber Networks | Marketing Intern

May 2017 - January 2018

• Promoted sales and expansion in 5 Indiana counties through door-to-door marketing, snail mail, and market research
• Created a marketing matrix as well as content for new promotional materials, 3 Facebook accounts, and community meetings that I hosted and currently write for their company blog
• Consulted 50+ customers a day to find service issue solutions and establish new client relations