Work Experience

HappyCompass | UX Designer & Product Team Co-Lead

June 2024 - Present

• Co-leading the product team in an early-stage start-up, facilitating brainstorming sessions to ideate innovative solutions and shape the app’s development
• Conducted comprehensive competitor and market research, providing valuable insights that will help guide the initial conceptualization of the app

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CareerRipple | UX Designer & Design Team Lead

November 2023 - Present

• Leading the design team through the handoff process to development team, ensuring continuous collaboration with developers and successful translation of designs into a functional product
• Spearheaded the development, expansion, and implementation of a comprehensive design system, ensuring a consistent user experience across all platforms
• Orchestrated the redesign of the landing page, emphasizing user engagement and streamlined communication, ultimately achieving a stellar usability and communication rating of 4.7/5 indicating improved user satisfaction
• Conducted thorough audits of 50+ pages to ensure design consistency and adherence to the design system

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Career Transition Projects | UX Designer

January 2023 - November 2023

• Designed and developed four projects, including two mobile apps and two responsive websites, from concept to fully functioning high-fidelity prototypes using Figma and Adobe XD
• Engineered and developed a comprehensive portfolio website using HTML, CSS, and Javascript
• Conducted extensive market and user research, employing empathy maps, competitive analysis, and user personas to visualize and optimize design decisions
• Performed user tests to gather valuable insights, identify pain points, and iterate on design solutions

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Association of College Unions International | Marketing Coordinator

July 2019 - May 2022

• Boosted user experience and engagement on the NODA (YourMembership) and ACUI (WordPress) websites by creating content using Adobe Creative Cloud and maintaining and developing web pages with HTML/CSS
• Produced animated GIFs and stickers for the company's brand, garnering over 1 million views on GIPHY and significantly increasing brand visibility and engagement in the digital space
• Implemented targeted marketing strategies and revamped email designs resulting in a 40% increase in clickthrough rate (CTR), effectively driving engagement and amplifying visibility for ACUI initiatives and events
• Led and mentored a volunteer team of 16 individuals, overseeing regional marketing efforts to effectively promote ACUI's initiatives and events, demonstrating supportive leadership and clear communication
• Created brand guidelines, marketing assets, promotional products, annual reports, and associate member guides for the 2021 and 2022 NODA Annual Conference